Google now gives greater value to sites that use SSL encryption by default. Sites that use HTTPS connections will now see a light increase in their search result position, for now at least.
[over] the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS.
Currently a lightweight search ranking factor, the use of HTTPS could become a heavyweight in your battle to climb to the top of Google’s search pages.
Read the full article at webmastercentral.