Adding products is easy when you follow these steps:
- Log into WordPress
- Look at the admin panel menu on the left hand side of the backend. Find the “Products” tab. Hover over it and select “Create New”.
- Enter your product listing’s title where it says “Enter Product Listing Title Here”
- If you are adding images to your product listing, click the button that looks like a camera. It is below the product title and will say “Upload/Insert” when you hover your cursor over it. A popup window will show. Select all your images with your mouse cursor and drag them into the popup box. Fill out the title, alt and description fields for each uploaded image. Click “Insert Gallery” or “Insert Image”.
- Below the image, either write your product text or copy and paste it from a file.
- Below the product details box is a box that says “SEO Settings”. These settings control how your product is displayed in search engine results. Enter the title for the product listing as you would like it to display in search engine results (put it in the box entitled “Title Tag”). enter the description you would like search engines to display (put this into the Meta Description box).
- Below the SEO Settings box is a box entitled “Product Details”. Into the SKU field put a unique product code number (think of it as a catalogue number). Enter the product price where it says “Price”. Tick “Inventory” only if you have a limited stock of the item then enter the number of this item you have in stock (MarketPress will automatically reduce this number as products are sold). If the product is on sale, add the “Sale Price”.
- When a product is available in multiple varieties such as different colors or different sizes, click the “Add Variation” button then repeat step 7 for this new variation.
- If you need to link the “Buy Now” button to another page (internal or external), enter the full page URL into the “External Link” field. Make sure this URL begins with “http://”. For example, to link to an Amazon product, put the link to the product listed in Amazon in the “External link” field (you do likewise to link to a comment form within the site). Externally linked products cannot have product variations listed.
- If there is a shipping cost above the base shipping cost as set in the shopping cart’s main settings page (under “Products > Store Settings > Shipping”), then this additional shipping cost goes into the field labelled “Extra Shipping Cost”. For example, if you sell books and charge $5 to ship to the USA but you list a bulky and heavy lamp that will cost $35 to ship to the USA then you would put $30 into the “Extra Shipping cost” field (30 + 5 = 35).
- If you sell digital products like software and eBooks, put the link to the digital product’s download location into the field marked “File URL” under “Product Download”.
- Add an “Excerpt” into the “Excerpt” field. This excerpt will be displayed in product listings throughout the site so tailor it to entice customers and prospects to click through to the detailed product listing page.
- Every product needs an image to display in the product listing pages like the store and store category listing pages. There is a box labelled “Product Image” On the right-hand-side of the product creation page. Click where it says “Set featured image”. In the popup that displays, choose the “Gallery” tab to use an image from your listing’s gallery, choose the “Media Library” tab to choose an image from your site’s media library, or choose the “Upload” tab to upload a new image from your computer. In either case, choose an image then click the “Use as featured image” button to set your chosen image as the image to display when the product is showcased in the store.
- Select a product category that best suits the product. Multiple categories can be chosen. We usually assign a product to two categories, depending on the store type: one to help customers find list the product along with products of similar design or type (e.g clocks or keyboards) and another category to say whether the product is “In Stock” or “Out of Stock” so we can let customers browse previously available items. When using “In Stock” and “Out of Stock” categories, be sure to correctly edit your store listings by swapping the categories when the product is available/unavailable.
- Product tags. Use categories to index products and product tags to describe the actual product with “keywords” and “key-phrases”. For example, a clock would be categorized under “Clocks”, if it is in-stock it will be categorized under “In Stock” and if it has a brand name (depending on the broadness of the site’s niche) it might be categorized under its brand name too; if the clock is “red” and “digital” it will be tagged with “red, digital, clock”.
A tutorial video for this guide to adding products to the eCommerce plugin called MarketPress will be published soon.
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