A blogger outreach campaign is successful when you match bloggers who are aligned to your product and those who you build a relationship with. Most successful bloggers are very busy. Many of them are busy building their communities, content and at the same time juggling a family. So there is little precious time to get their attention.
Sample blogger outreach programs:
- Blog carnaval – Where a minimum of 10 bloggers write a blog post about a product or brand and share it with their communities.
- Twitter party – An online virtual gathering on Twitter at a specific time and date with predetermined questioned about the brand. To entice other attendees, prizes and gifts are awarded for those that participate in the Twitter party.
One of the principals of Vizred is an active blogger and has been involved in many of these blogger outreach campaigns. We can assist you to find the best bloggers that best fits your brand and will brainstorm ideas with you to make a Twitter party successful. Additionally, you can do a local blogger outreach and create an event that offers some kind of value to the blogger and makes them motivated to attend your event and write about it.