Google now gives greater value to sites that use SSL encryption by default. Sites that use HTTPS connections will now see a light increase in their search result position, for now at least.
In the words of Google’s Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts,
[over] the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS.
Currently a lightweight search ranking factor, the use of HTTPS could become a heavyweight in your battle to climb to the top of Google’s search pages.
Read the full article at webmastercentral.
Get in touch with us to have your site configured to use SSL.
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