Social Media Training Topics
Social Media Optimization
- What is SMO (Social Media Optimization) and how do you measure it
- What tools(free and paid) are available to manage your brand and measure ROI
- How to monitor the feedback from your customers
- How do you track conversations of bloggers in your industry and how to connect & participate with them
- How do you know what keywords to tag in your content
- How do you create and implement an Social Media engagement plan
- Project Management
- How to maintain your online presence
- How to create a publishing schedule for your digital content
Social Networks Set Up
- How to set up all your Social Media profiles
- How to set up alerts for keywords in your market or niche
- What is Twitter etiquette
- How to use Twitter the right way
- How to use Twitter from your mobile device
- What is the best way to engage with Twitter followers
- How can you get organic Twitter followers and have them reply to you
- How to create community
- How to host a local tweetup and host and event
- How to search for businesses in your niche using hashtags (#)
- How to set up a business Facebook Fan Page
- How to engage with your Fans once your page is set up
- What are the best applications to use for a Fan Page (creating polls, contests, promotions)
- How can you customize your Fan Page
- How can you find groups in your area of interest on Facebook
Other Social Networks
- How can you utilize Flickr photo sharing for your business
- How can you use social bookmarking (i.e. Delicious.com, Stumbleupon and Digg)
- What are other Social Media platforms that you can use for your business ( i.e. Slideshare.net, Scribd.com)
- What platforms are available so you can use Social Media via your cell phone and email (i.e. Posterous.com and Amplify.com) and how do you set it up.
- How can you distribute your videos in various video sharing services without appearing as duplicate content
- How to use Foursquare in business or personal use
- How can Linked In benefit you or your company
- What applications can I use on Linked In to distribute your content automatically
Additionally, set up of your website via a complete Content Management System can facilitate the integration through all the platforms utilizing various plug-in, widgets, links, rss feeds, email list building and much more.
Once you have your content online, it is important to engage and connect with your target audience, business associates, networks, and friends. An initial investment of time, team effort and focusing on the end result will get you closer to your vision.
