There are over 90 million smartphone owners in the U.S. and over 65% of those smart phone users shop on their phones, including comparing prices for different brands, searching for discounts and coupons, taking pictures of products or locating a retail store.
Assuming an annual growth rate of about 2 percent annually between 2010 and 2015 in cell phone subscriptions (77 percent of the world’s population will have cell phone subscriptions in 2010 and 87 percent will have subscriptions in 2015), about 6.35 billion people worldwide will have a mobile phone subscription and approximately 1 out of 3 subscribers(or 2 billion out of 6.35 billion) will be accessing the Internet on mobile phones. (Source: Wikimedia)
The quote above for global statistics of mobile phones was from 2010. I recently switched to an iPhone, but before that when I had the Droid last year, it seemed like there was a brand new phone coming out every month with so many different features. We live in an ADD and fast finger society and consumers want information now or yesterday.
Most people don’t have the patience to navigate a whole site on a mobile phone. They are probably not wanting to read all your content on a small screen. They are most likely there to get specific information about a business. If they were on a PC, they might have more time to read articles.
An optimized mobile website should be lightweight, easy to navigate, and easily accessible with icons that are easy to read and quick to tap.
There are some free applications which squeeze your content for mobile browsers. We prefer to build a separate mobile website that features tap-to-call, links to coupons, embedded YouTube video and pages that help clients learn who you are, where you are and when you are open instead of a squished down desktop site that squishes all your content and requires clients to scroll left and right to view it.
So remember, keep it lean, keep it quick.
Leave a Reply